Editor’s Intro: Dentists can provide dental care to more patients with ALPHAEON™ CREDIT’s improved patient financing solution. Here’s how!
Helping doctors help more patients
Who are we?
In May 2014, ALPHAEON™ CREDIT began delivering on our promise to help doctors help more patients by providing an improved patient financing solution.
What do we do?
To be better, we needed to do a few things really well. Namely, we needed to deliver:
- A revolving line of credit so patients and their family members could return again and again without needing to reapply each time they needed to finance.
- Stronger approval rates so more patients would be able to move forward with the treatment and care that doctors recommend.
- Superior credit limits so patients don’t have to compromise on care and can finance the full cost of their care easily and feel more comfortable pursuing higher cost treatment plans.
- A wide array of payment plans including the deferred interest plans and longer term with interest plans that patients had come to know and expect.
We also knew our rates for the doctor and the patient had to be as good as or better than other available options
if we were going to compete effectively.
How do we do it?
To accomplish these goals, we partnered with Comenity Capital Bank, which is the bank behind many favorite branded credit cards, including Ann Taylor, Cost Plus World Market, IKEA, J. Crew, Kay Jewelers, Pottery Barn, Restoration Hardware, Sephora, Victoria’s Secret, and more. Comenity Capital Bank is the only bank with the experience and backing to deliver on our “must-haves.”
Initially, we also limited our focus to only a few medical specialties: dermatology, ophthalmology, and plastic surgery. Later in 2019, due to demand from doctors and patients with the ALPHAEON CREDIT card in their wallets, we expanded our program into dentistry as well. By limiting our markets, not only can we deliver a better experience, but the risk is lower from a lending perspective, and our partners are more easily able to provide on our approval rate and credit limit requirements.
Beyond the “must-haves,” we wanted our program to be stress-free for the doctors, their teams, and their patients. We know how busy a practice is and that dental offices are open at all hours and at all days of the week now. We also know how important it is to be able to resolve issues immediately, especially if a patient is waiting. That is why we are committed to being there anytime doctors or their teams need help. Today, when you call ALPHAEON CREDIT’s hotline, you will speak to someone immediately without waiting, without navigating a phone system, 24 hours a day, 7 days a week, 365 days a year. This hotline rings to our personal cell phones, including the President’s, so immediate help is always only a phone call away. If you’re working, we’re working!
Where did we come from, and how do we know what is essential to doctors, their teams, and patients when it comes to patient financing?
Because we know healthcare AND patient financing.
Our parent company’s investors are doctors from across the country and across various medical specialties. In addition to other products and services, these doctors saw a need for a new patient financing solution in their respective specialties. That is how ALPHAEON CREDIT came to be.
Once they determined a new patient financing option was needed, the ALPHAEON CREDIT team was created. From the start, our senior leadership team was comprised of individuals with healthcare and patient financing backgrounds. As a result, they understand that at the end of the day, the real question is, How many patients did we help today? rather than, How much did we finance today? We understand what is important to doctors, their teams, and patients and built our patient financing solution to meet the needs of those individuals.
Who is leading?
Tony Seymour is our President. Prior to joining ALPHAEON CREDIT, he started and managed the specialty division at Care-Credit, overseeing the audiology, bariatric, cosmetic, dermatology, ophthalmology, and plastic surgery markets for 14 years. Under his leadership at CareCredit, he took the specialty division portfolio from zero to $2.5 billion and helped countless patients along the way. Before CareCredit, he spent 10 years working in healthcare sales for Alcon and Bausch & Lomb as one of the top sales representatives in the country.
Katy Thomas, our Vice President of Marketing, joined ALPHAEON CREDIT in 2014. She had worked with Tony Seymour at CareCredit for 10 years. She started at CareCredit working in the field, consulting with practices as a Practice Development Manager, before moving on to managing National Accounts. Before her days at CareCredit, she was in marketing for TLC Vision. In that role, she was tasked with helping independent ophthalmologists grow their patient base and procedural volume through the use of various marketing tools and mediums, including patient financing.
Anne Haines, Director of Dental Financing, joined the team in January. She led the dental launch for Springstone Patient Financing in 2007. During her 10-plus years at Springstone (which became LendingClub®) she was a critical part of the sales and marketing teams while managing key accounts, strategic partnerships, and key opinion leaders. She has over 20 years in dental, beginning with Dentsply Caulk where she was an award-winning sales person and regional sales manager. Promoted to brand manager, she was responsible for the successful product launches of Aquasil Impression Material and AirTouch Air Abrasion. She was also Vice President of Marketing for Young Dental where she implemented a dealer hotline, launched the Petite Prophy Cup and D-Lish prophy paste.
Want to join us?
If you are a doctor or a member of a doctor’s team, enrolling with ALPHAEON CREDIT is easy. There are no application or enrollment fees, no monthly activity fees, and no cost for marketing materials. The enrollment form takes only a moment to complete and can be found at www.myalphaeoncredit.com/enroll/.
If you are a doctor or a member of a doctor’s team and have questions about our patient financing program, please call 949-284-4507, or email us at firstname.lastname@example.org.
We look forward to showing you the ALPHAEON difference!
In a busy implant practice, besides finding an improved patient financing solution, inventory management can affect the practice’s bottom line. Dr. Brian Young offers insights in his article.